Travel tech firm Snowfall is adding US rail content to its Junction booking platform through a deal with rail operator Brightline.
The UK-based company uses technology first developed by PSNGR1 for Junction following Snowfall’s acquisition of struggling PSNGR1 last year.
Snowfall has now expanded the rail content available in Junction to feature Brightline’s high-speed rail network in Florida, which currently serves Miami, Fort Lauderdale, Boca Raton and West Palm Beach, with an Orlando station also due to launch this year.
Brightline wants to extend its services to routes outside Florida, including plans for services between Las Vegas and southern California.
Stefan Cars, CEO and founder of Snowfall, said: “Brightline is offering an exciting new rail travel solution for business and leisure travellers in the US and we are delighted to partner with such an impressive innovator in this space who shares our vision for reinventing the way people experience travel.
“The sustainable travel groundswell is driving a growing appetite among corporate travellers for multimodal forms of travel, and in particular a shift from air or car to rail travel.
“But this also requires seamless technology to book all those options in one place. Now that content also includes simple, stress-free access to Brightline’s ground-breaking US rail content.”
Gabriel Martinez, Brightline’s VP of distribution and channel sales, added: “Brightline is excited to offer this first-of-its-kind travel solution for travellers conducting business in Florida.
“We are excited that partners and customers using Junction will now be able to search and book a ride for their clients via this dynamic platform, giving full control over travel budgets and travel schedules.”