InterContinental Hotels Group unveiled a new conversion brand in the midscale sector called Garner, the company announced on Wednesday.
The company expects the first Garner expected to open in the US by the end of 2023, with plans to "expand globally." Garner lifts IHG's portfolio to a total of 19 brands.
IHG this month teased the impending launch of a midscale brand during an earnings call. On the call, IHG executives said the brand had potential for "considerable scale."
The hotel company expects Garner will have a portfolio of 500 hotels in the next 10 years and will double over the next 20 years.
The new brand adds IHG to a growing list of hotel companies planning brand launches within the midscale market this year, including Accor, Marriott International and Hyatt Hotels Corp.