Eurostar is to launch a new brand campaign and loyalty programme following its integration of Thalys services under its name.
All Thalys trains officially rebranded under the Eurostar name on 1 October following the merger of the two high-speed rail operators, and the enlarged Eurostar Group will launch a major marketing drive across its European destinations from 16 October.
Eurostar will screen the new advert, which features the slogan “Together we go further”, on TV and in cinemas in the five countries in which it operates: France, Belgium, Netherlands, Germany and the UK.
Other developments include the unveiling of a joint loyalty programme, under the existing Club Eurostar name, for the 2.5 million members of both Eurostar and Thalys’ previous programmes.
Gwendoline Cazenave, CEO of Eurostar, said: “We are writing a new page in the history of high-speed rail travel in Europe. With Eurostar, our customers will have Europe at their fingertips. Our ambition is clear: more Europe for a unique and sustainable travel experience.”