EasyHotel has set its sights on doubling its properties across Europe by 2027 as it announced an increase in revenue of more than 100 per cent during the first half of 2023.
The company, which promotes itself as a “low carbon affordable hotel chain”, currently operates 42 hotels in 11 countries, including openings earlier this year in Dublin and Paris.
EasyHotel said its revenue for the first half of this year had “more than doubled”, with sales boosted by its acquisition of eight hotels in Belgium and the Netherlands a year ago.
The company added that revpar (revenue per available room) had also increased by 45 per cent across its hotels compared with the same period last year, which demonstrated its “ability to adapt to market dynamics effectively and offer competitive pricing”.
EasyHotel said it currently had a “promising pipeline of developments including two imminent opportunities”, as it seeks to double in size within four years. Room count has already risen by 58 per cent over the past year due to the Benelux acquisition and new openings.
Karim Malak, easyHotel’s CEO, added: “The market fundamentals are positive for the affordable sector. We are finding that our customer is changing and our offering is becoming more attractive to a wider audience.
“We are on track to continue our growth trajectory and look forward to announcing new openings soon.”