Best Western Hotels & Resorts has partnered with UK-based online specialist Venue Directory to provide a booking solution for small meetings.
The hotel group, which has more than 250 properties in the UK, is the latest to sign up to Venue Directory’s Instant Book platform, where meeting planners can now book facilities at 167 properties.
Jim Muir, commercial director at Best Western Hotels & Resorts, GB, said the integration of Instant Book will “sharpen up the booking side for small meetings and give planners the ease and efficiency they’ve been asking for”.
“It also allows us to better place resources to serve our clients – this is particularly pertinent given current resource pressures we’re all experiencing,” he added.
Michael Begley, managing director of Venue Directory, which was acquired by Cvent last June, said small meetings accounted for 82 per cent of bookings in 2022.