Baxter Hoare Travel has added to its events business by acquiring the UK trade fairs division of German tour operator Dertour.
The London-based TMC has been able to buy the division after Dertour, which is one of Germany’s biggest holiday companies, decided to exit the UK market at the end of 2012.
The latest acquisition comes after Baxter Hoare purchased events specialist Pressplan Travel in 2011 and legal TMC Holborn Travel last year– both companies have now been integrated into Baxter Hoare.
“The deal will see several of the Dertour Trade Fair personnel retained by Baxter Hoare and relocating into our London Bridge offices,” said the company in a statement.
Adam White, managing director of Baxter Hoare, added: “Following the withdrawal of Dertour from the UK in December, there was a fantastic opportunity for Baxter Hoare to take on the business of our main competitor in the area of travel management for trade fairs.
“The increased volume of business means we will be able to offer even better rates, more booking options and a wider choice of accommodation. Our services cover both the UK and international events and we arrange the travel, accommodation and hospitality for event organisers, exhibitors and delegates from all over the world.”
Baxter Hoare already organises travel to more than 50 trade fairs around the world each year including Dubai’s Arab Health exhibition, plastics and rubber show K2013 in Dusseldorf, and food fair Anuga in Cologne.
baxterhoare.com